Journal- Uploading

Today in our double lesson as a group we had my laptop to upload our footage, the five of our videos whilst we were up London varied in length as shown on our shooting log therefore the time varied to how long they took being uploaded, once we had set the laptop to upload we continued to work on our digi-pack ideas, as a group we had a good concept but had to make changes for each of ours to be different from one another. I believe our group is very competitive and this therefore will lead to our group wanting all of our project in every aspect to be perfect,a digi-pack is one that we want to make ours the best.

How to find our locations?

When wanting to find our locations to create our time-lapse as a group we decided to have a look at images on google, when getting more in depth with research Tommy suggested to go onto google earth to locate the exact points, this is good and accessible because of it being on the internet, its also free so we are taking advantage of our resources be as well prepared as we can be. Here are some pictures below from google earth that we found...

Locations for our dance scene

We have an idea of where we would like to produce a dance scene in our schools drama studio, it has professional light dark walls like a dance club and also a lot of space to work with.. In the pictures it has amazing to use already, also adding our accessories such as glow stick, disco lights and extras we will create this into our dance scene..

Audience Profile

READER PROFILE on Prezi

Digi-Pack Analysis

Digi

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Digi-pack

Digibacks are very similar to actual CD's, the only difference is that a digipack contains exclusive material to advertise to the fans buying the CD. There is also a section for the lyrics and exclusive merchandise too. For my groups genre dance, i have researched a few digipacks from this genre to get a sense of what a dance genre would be like.
From researching the dance genre digipacks i have found that dance digipacks are colourful with neon/ bright colours.

Music Video Practice

I am really excited about beginning to film for our music video, therefore i decided to go and create a very simple music video to experiment and see how hard it is to cut two shots together to keep the continuity throughout. Although our music video has a dance genre, i still wanted to try this because it allowed me to experiment with a range of shots, practice my editing on final cut pro and i believe it is good preparation for me personally when it comes to my group filming. I really enjoyed making this simple video and will guarantee that i will enjoy making my actual music video....

Time Lapse 3

This is another time lapse showing another shot we would like to include in our music video. Also i believe this was really successful for me personally because the first two i made were in imovie, but when making this time lapse in final cut pro i found that i can make the lapse more effective by recording for a longer amount of time and therefore producing a better time lapse for my groups music video.

Music Video Director- David Meyer

Music video director

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Dance Genres

Dance is a very unique and varied genre in comparison to other genres, dance music can be categorised in many different types within the genre. The variety of dance music includes:

• Electropop,
• Electro hop,
• Nu-disco,
• Synthpop,
• Trance, House (UK garage in UK),
• Dance pop,
• New rave,
• Electroclash,
• Dubstep,
• Drum and bass.

For my groups genre of dance, we have looked at the different conventions and the variety of the music we have to match our video with, with the variety on offer to use it could be seen as a positive but also a negative as we have lots of way we could produce the video and we do not want to make a music video that does not fit with the video. One of the tracks we are looking at using is 'Im a dreamer' by

Codes and Conventions of music Videos

Every music video has there own unique approach, but the codes and conventions are always the same. When looking at the codes and conventions they are there to follow the structure of music video because without following them, it could may not be seen as a music video. The codes are especially there to construct meanings in media texts.

There are two different ways a music video can be, either:

Technical:

• The way the music video is constructed in way to create meaning
• Camera Angles such as the different angles and shots
• Editing- How fast the video will reflect the song, Genre
• Sound- Diegetic or Non diegetic sound, sound to match the genre

Symbolic:

• Meaning has more then meets the eye
• Stronger emotion, Facial expressions
• Mise En Scene- Whats in the frame

The codes and conventions are there not to be broken, and are there to give the ways in which a music video should made. The codes and conventions are not set in stone but can be adapted, some music video directors choose to challenge the codes but it is never good to challenge the codes and conventions to much because it could turn out that the music video will not look like a music video first and foremost and secondly challenging may lead to a music falling out the genre of what you want it to be.

Styles of a music video

There are different ways a music video can be constructed, this is due to the different genres in the music industry and also the way the artist will be portrayed. These are:

• Performance- Band/Artist singing
• Narrative- Has a story during the video
• Mixture- This is when the video has a narrative and also a performance together
• Cameo- The band are in the narrative of the song but do not perform the song
• Animation- Digitally made

Camera

With a music video the camera shots are really important for the people watching because they can only see whats on the screen, therefore a variety of shots should be used to give the viewer an all round view of the video, but the variety depends on the genre whether to have so much variety in the shots. Popular shots that are really effective are:

• Close up- The close up shot is really effective in music videos, especially in performance music videos. Close up shots could be of the lips, guitar strings, any possible way and it will be successful, extreme close ups are also very effective too.
• Birds eye View/Crane- This shot is good because it will enable the shot to hover, in the case of a performance, it could be used as a shot to hover over the stage
• Low angles- This will be to show the artist or band in a dominant frame of the video
• Long Shots- This shot is constantly used and it just gives a music video a shot that you can always go back to in the video, extreme long shots are also used frequently.
• Pans/Tilts- These shots are used for the artist/bands if they want to change to another band member
• Tracking- This is a shot that is very frequently used to track the artists/ bands movement in the song to ensure they keep center of the frame

Editing

In the case of editing, it simply has to match the pace of the song. Techniques included with editing are:

• Jump Cuts- Very effective for an artist when singing in a new frame and place, but the continuity and flow of the song continuing with the artist is good.
• Split screens- Using CGI, Split screens showing two different shots at the same time.
• Choosing Diegetic sound to include
• Adjusting sound level in some parts of the video

Mise En Scene

The mise en scene will depend on what kind of genre the music video is. The main focus of mise en are scene:

• Props- What is used in the video, Equipment reflecting genre
• Costume- What the Artist/band wear
• Location- Where the video will be set.
• Facial Expressions- The way the artist expresses emotions in the video whether strong or weak emotions.

Experiment-2

The second clip is another time lapse i did. This time i did a time lapse at 6 o'clock focusing on the clouds and their movements, i decided to do a time lapse of the clouds because they are never noticed when they move, therefore over a time it will show the vast movement in a sped up video.

Experiment

This is an experiment i decided to try. As our group would like to do a time lapse i decided to experiment and see if it is easy or hard to do well. When discussing as a group, we all looked at a range of different time lapses, from this we then decided what went well and could be interpreted into our music video. This video is a time lapse of 8 hours of my street condensed into a one minute sequence.

TimeLine of Rough Trade

Timeline of rough trade

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Rough Trade

Rough trade 2

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Coffee and TV- Blur

The final music video i analysed was the music video Coffee and Tea by Blur. the video is very cleverly made and enjoyable to watch. The main part is a dancing milk bottle throughout, this being amusing for young children and different in comparison to previous music videos made, making it unique. Its fun to watch and entertaining and i really like it the video matches the song perfectly and works really well together.

I rate this video 9/10

Basement Jaxx- Wheres your head at

Another music video is from Basement Jaxx called 'Wheres your head at'. This video is very weird in my opinion and is very different to a lot of other music video. Its different and amusing for the audience of all ages giving a variety in which it appeals to and also the success of the song itself. The song is very weird, but clever the way it has been put together. The video is very successfully made.

Rating- 6/10

Eminem- Stan

The next video is from Eminem with his song Stan. Eminem's style of rapping is to rap lyrics that make sense and always tell a story that link to the video. This video is a very sad, subdued feel, the lilting is very dull and grey colours. The songs Eminem produces are all narrative, Stan too has a narrative and tells a story. The song is very good and is very successful as everything goes well together, most importantly the song is very good, therefore this is what i believe should be the best because it wouldn't appeal to people if it isn't.

Rating- 7/10

Madonna- Vogue

The next video was Madonna's Vogue. This video being very different in comparison to the previous because it is of a different music genre and also a female singer Madonna is a very famous singer worldwide and brought various songs out, still today. the video is black and white framed and is lit in certain parts, this is to show only certain parts they want you to see. The video also tells a story of a famous woman in history, Madonna being the representation of the famous woman Marilyn Monroe. With this representation the music video creates intertextual reference and to sum up the video, i believe it was very beautifully lit, classy look and is a well rounded piece.
Rating- 6/10
http://www.youtube.com/watch?v=GuJQSAiODqI&feature=related

Research of Different Music Videos

For our first task, we have to research the different variety of music videos. our first music video was Tenacious D tribute- Jack Black. The song lyrics first of all tell a story, this reflects in the video and the story is shown this is good because the whole overall product is linked together to give understanding to the audience. The characters in the film where the song has come from are also playing and singing the song giving more links to the audience to give more understanding. The music video is very funny and enjoyable to watch in my opinion because it is very random in some parts, but this is what makes the amusing aspects happen. the group singing are also known as rock band, therefore with their humour through lyrics and their video they are also mocking the rock conventions, due to their humorous lyrics and video, the frequent changing of pace of their song and their characters generally who portray themselves as rockstars.

I rate the Music Video a 7/10

http://www.youtube.com/watch?v=pcJwz7wu8_s&ob=av2e