Music Video Practice

I am really excited about beginning to film for our music video, therefore i decided to go and create a very simple music video to experiment and see how hard it is to cut two shots together to keep the continuity throughout. Although our music video has a dance genre, i still wanted to try this because it allowed me to experiment with a range of shots, practice my editing on final cut pro and i believe it is good preparation for me personally when it comes to my group filming. I really enjoyed making this simple video and will guarantee that i will enjoy making my actual music video....

Time Lapse 3

This is another time lapse showing another shot we would like to include in our music video. Also i believe this was really successful for me personally because the first two i made were in imovie, but when making this time lapse in final cut pro i found that i can make the lapse more effective by recording for a longer amount of time and therefore producing a better time lapse for my groups music video.

Music Video Director- David Meyer

Music video director

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Dance Genres

Dance is a very unique and varied genre in comparison to other genres, dance music can be categorised in many different types within the genre. The variety of dance music includes:

• Electropop,
• Electro hop,
• Nu-disco,
• Synthpop,
• Trance, House (UK garage in UK),
• Dance pop,
• New rave,
• Electroclash,
• Dubstep,
• Drum and bass.

For my groups genre of dance, we have looked at the different conventions and the variety of the music we have to match our video with, with the variety on offer to use it could be seen as a positive but also a negative as we have lots of way we could produce the video and we do not want to make a music video that does not fit with the video. One of the tracks we are looking at using is 'Im a dreamer' by

Codes and Conventions of music Videos

Every music video has there own unique approach, but the codes and conventions are always the same. When looking at the codes and conventions they are there to follow the structure of music video because without following them, it could may not be seen as a music video. The codes are especially there to construct meanings in media texts.

There are two different ways a music video can be, either:

Technical:

• The way the music video is constructed in way to create meaning
• Camera Angles such as the different angles and shots
• Editing- How fast the video will reflect the song, Genre
• Sound- Diegetic or Non diegetic sound, sound to match the genre

Symbolic:

• Meaning has more then meets the eye
• Stronger emotion, Facial expressions
• Mise En Scene- Whats in the frame

The codes and conventions are there not to be broken, and are there to give the ways in which a music video should made. The codes and conventions are not set in stone but can be adapted, some music video directors choose to challenge the codes but it is never good to challenge the codes and conventions to much because it could turn out that the music video will not look like a music video first and foremost and secondly challenging may lead to a music falling out the genre of what you want it to be.

Styles of a music video

There are different ways a music video can be constructed, this is due to the different genres in the music industry and also the way the artist will be portrayed. These are:

• Performance- Band/Artist singing
• Narrative- Has a story during the video
• Mixture- This is when the video has a narrative and also a performance together
• Cameo- The band are in the narrative of the song but do not perform the song
• Animation- Digitally made

Camera

With a music video the camera shots are really important for the people watching because they can only see whats on the screen, therefore a variety of shots should be used to give the viewer an all round view of the video, but the variety depends on the genre whether to have so much variety in the shots. Popular shots that are really effective are:

• Close up- The close up shot is really effective in music videos, especially in performance music videos. Close up shots could be of the lips, guitar strings, any possible way and it will be successful, extreme close ups are also very effective too.
• Birds eye View/Crane- This shot is good because it will enable the shot to hover, in the case of a performance, it could be used as a shot to hover over the stage
• Low angles- This will be to show the artist or band in a dominant frame of the video
• Long Shots- This shot is constantly used and it just gives a music video a shot that you can always go back to in the video, extreme long shots are also used frequently.
• Pans/Tilts- These shots are used for the artist/bands if they want to change to another band member
• Tracking- This is a shot that is very frequently used to track the artists/ bands movement in the song to ensure they keep center of the frame

Editing

In the case of editing, it simply has to match the pace of the song. Techniques included with editing are:

• Jump Cuts- Very effective for an artist when singing in a new frame and place, but the continuity and flow of the song continuing with the artist is good.
• Split screens- Using CGI, Split screens showing two different shots at the same time.
• Choosing Diegetic sound to include
• Adjusting sound level in some parts of the video

Mise En Scene

The mise en scene will depend on what kind of genre the music video is. The main focus of mise en are scene:

• Props- What is used in the video, Equipment reflecting genre
• Costume- What the Artist/band wear
• Location- Where the video will be set.
• Facial Expressions- The way the artist expresses emotions in the video whether strong or weak emotions.

Experiment-2

The second clip is another time lapse i did. This time i did a time lapse at 6 o'clock focusing on the clouds and their movements, i decided to do a time lapse of the clouds because they are never noticed when they move, therefore over a time it will show the vast movement in a sped up video.

Journal- Experiment 2

In the next few days i decided to do another timelapse of the clouds, i chos ethe clouds because i thought that the clouds are never noticed when they are move, therefore focusing on them it will show the timelapse with more movement.