Audience Profile

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Journal- Codes

Today i researched the codes and conventions of a music video because a few days earliuer we have been given our briefs. the codes and conventions of a music video are very much the same in each video. The codes are there to follow but also need to be there to challenge them aswell, researching this was ver informative for me and incitful to what our music video will have to be..

Punto Evo Advert

This is the Fiat Punto advert, i really liked this advert because it shows the male and female characters are being controlled by the music in a voo doo like effect and this gave me the idea of doing this in my groups music video. The video is really clever the way the male and female are being control;led and portrtaying the dance moves in the car, to the dance club, this is very effective and therefore giving me the thought of using it.

The Image of out Actress

Our actress who is going to be the leading person in our music video will need a look, from looking at a variety of images that could work we have decided to choose our look from a trendy, up to date style icon, Cheryl Cole. We would like our actress to be very glamourous but pure at the same time looking very natural, we would also like our actress to wear bright colours to stand out in comparison to other actors performing. We as a group have looked at an outfit worn by Cheryl, it is a beautiful bright yellow dress with bright pinky red lipstick, looking beautiful with the look, we are also going to distort the colours further to make our actress stand out even further. The pictures below show our actresses look...

Digi-Pack Analysis

Digi

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I'm a dreamer.....

The song for our music video is 'I'm a dreamer' by Living Joy. The song Living joy is from the dance genre and was chosen by the group because it will be a different video from our previous tasks, and also it would be fun to produce an upbeat dance video.

Digi-pack

Digibacks are very similar to actual CD's, the only difference is that a digipack contains exclusive material to advertise to the fans buying the CD. There is also a section for the lyrics and exclusive merchandise too. For my groups genre dance, i have researched a few digipacks from this genre to get a sense of what a dance genre would be like.
From researching the dance genre digipacks i have found that dance digipacks are colourful with neon/ bright colours.