Tuesday 1 February 2011

EVALUATION 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


As a group we decided about doing a dance music themed song because we have never attempted to do like this therefore giving our group a challenge into doing something new. When first of all receiving the brief we was torn between doing one brief to another due to the songs we liked, but eventually deciding on the dance song with DJ Magma. From choosing the dance genre for our brief, we then continued to choose between to songs, trying to picture our visions of how they would be to one another, ending up with us choosing dreamer and using the name of the song to a good idea we wanted to create. We also thought about wanting to create a unique video different in comparison to the other groups in our class therefore choosing a brief no one even thought about choosing. The effect overall to follow the conventions of a music video was to include lip sync, actress or actor and good locations, and through our thoughts about where, who and scenery i think we did follow the conventions of the dance genre to good effect.

To understand and aid in my understanding with the dance genre, we looked at various artists such as Bass hunter, Cascada to have a look of how theirs have been filmed and set up to keep the same construction. This gave us the thought of creating a club/dance scene for one of our locations, this therefore will provide the typical dance scene with bright colors to give the video a vibrant feel at the same time. Our artist is also DJ Magma, giving the thought of a fiery bright red color, therefore through the lighting and location we wanted to ensure every location continuously had this effect for the whole music video. Our artist is called Magma on the brief therefore we did not have any intention to change it because we was given the brief and we didn't feel that the artist name would be an issue therefore sticking with DJ Magma, also using this name gave us the thought for a bright digipack and poster to produce.


When deciding our location, we first of all got the idea of a time-lapse idea that could be a continuous factor being shown through the video, from this we then started creating a plan around the time-lapse by creating a narrative we would like to put into the video and also then ensuring the narrative and location work well together. The idea of not making it look like a school production video as well was in our idea that we wanted our video to look very professional and therefore choosing the London. London to show our actresses dream of being in London trying to get her way to the club to have the time of her life. Therefore filming famous parts, places, monuments in London to give the professional feel and also to portray the good nightlife London in known for.


For the filming side to follow the conventions we decided to stereotypically use a girl as our actress like many dance videos use in the music industry. We wanted our actress to be the center of the club scene being shown of her importance of being the lead person. With the club scene we also wanted to ensure the bright vibrant colors match one another in both the London time lapses and also the shots in the club scene with the bright lights being provided by the lights.


When editing we had difficulty not having all the shots for the video to begin with missing key scenes and locations that had to be left blank, but we began with the footage we had and showing the extent of work we need to create a really good music video. We edited London first because this was our first shoot and also the one part we was really excited about editing to the song, especially the London eye shot. It was helpful to have the numerous shots to play around with, this gave us the freedom to choose the best possible shot rather then needing to use the same shot, or even panic about not having enough for the video. The idea of having more then enough shots was also to ensure we had enough to tell the narrative of the song and ensure this is emphasized and shown throughout. Overall i believe our video was very successful and fulfilled our ideas we had visions of it being like and am very happy that we did not have any need to change our brief we was given. We also followed the code and conventions.

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